B2B Research

The fierce, unpredictable and fast-changing competition is going on in a variety of China B2B segment markets. Typically there are two extremes of competition on such segment markets: firstly the competition between local small enterprises is characterized with the pricing competition; secondly, the high quality local enterprises among the large-scale enterprises are competing against multinationals for the high profitable business. This needs us to have a detailed scanning over the complete market, so as to know the characteristics and strategy direction of the competitors.

The enterprises on the industry product market are confronted with many practical problems:

- Weak cooperation relationship with the client, and the orders are easy to lose;
- Cost increase, and reduced pricing competitiveness;
- The exhibition is time-consuming and exhausting, but it’s still difficult to find the quality buyers;
- The asymmetric information and unpredictability of the product development trend.

The industry product market research is special by its focus on the long-term strategy relationship with the client, the sophistication of the purchase process and the inter-dependence relationship arising therefrom. The high sophistication of the industry product market requires the research company to have multiple research capability.

B2B segment market research by WinRate helps the client realize:

- Accurate and effective differentiation of the products/services as required by the client
- Enhancing the competition strategy level with the client
- Preparing the product pricing strategy in the maximum conformity with the market
- Configuring the marketing and sales resources by focusing on the quality products or services based on customer-value orientation.