B2B Research

The transaction amount of B2B （Business-to-Business）industry product market is at least twice of the consumer product market. B2B industry product segment market has the special characteristics, where the industry product appears in the form of the raw materials, parts or other forms, and its end customer is the enterprises, thus featuring the limited quantity of the clients. The clients of B2B market are upstream and downstream enterprises, middle-man enterprise, who are very realistic consumer group; when the clients purchase, they are very familiar with the product quality, technical indexes and pricing information etc.

There is a dramatic difference between B2B（Business-to-Business）market and B2C（Business-to-Customer）market:

- B2B market features limited quantity of clients, but the huge purchase amount;
- Typically the customer needs are specialized and sophisticated, and there are many persons involving the purchase process which is realistic and professional;
- It's more important that the relationship between the enterprise and the client is typically sustained in the B2B market whose market scale is times that of B2C market, and it’s vitally important for the enterprise to establish the long-term relationship with the client.

The industry product market research is special by its focus on the long-term strategy relationship with the client, the sophistication of the purchase process and the inter-dependence relationship arising therefrom. The high sophistication of the industry product market requires the research company to have multiple research capability.