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China Market
Entry Research

Industry
Research

Competitor
Research

B2B
Research

Consumer
Research

Data
Monitor

Target market and consumer research
Product research
Brand research
Satisfaction research
Commercial Zone research
Marketing Campaign Evaluation

Consumer Research Value Contents Methodology

Consumer Research

Consumer market (FMCG and durable consumer goods) uses various market research technique and methods to Consumer Research research on the consumer intention and needs at such stages as recognition, attitude, motivation, choice, decision-making, purchase and usage etc. based on such basic characteristics as market environment (PEST), demographic characteristics, living style and economic development etc.

Consumer research is conducted by focusing on such five fields with the consumers:

- Medium access habit
- Purchase habit
- Usage habit
- Usage satisfaction
- Usage expectation

It involves such fields as consumer demand study, consumption behavior and U&A (Usage & Attitude), CSR(Consumer Satisfaction Research) etc.

Tel: (+86 21)6070 5700

E-mail： info@china-market.com.cn

Address:1F,No.7, International Research&Development Base, Lane 2999, Hutai Road, Shanghai Post code: 200444