Consumer Research

- Consumer U&A research
- Consumer demand and expectation research
- IConsumer purchase behavior and decision-making behavior

- Product innovation and new product development research: Creativity test, concept test, name test
- Product diagnostics research: Taste test, flavor test, selling point test, packaging test, exhibition research
- Product positioning research
- Product satisfaction research
- Product optimal combination research
- Product competitiveness research
- Product life cycle and sales volume forecast

- Brand positioning research
- Brand recognition research
- Brand loyalty research
- SBrand image research
- Brand competitiveness research

- Consumer satisfaction
- Dealer satisfaction
- Employee satisfaction
- Supporting factor evaluation

- Environment scanning of the radius of 2km around the center point
- Brand survey of the competitor shopping malls
- In-depth interview with the marketing personnel and commercial personnel with the competitor shopping malls
- In-depth interview with the government officials-policy planning
- Research of the consumers’ consumption attitude and habit
- Consumer workshop

- pricing research
Price positioning research, price elasticity and sensitiveness research
- Advertisement research
Advertisement diagnostics
- Promotion effect evaluation:
PR campaign effect evaluation, marketing combination strategy research
- Channel research
Channel entry strategy research, channel organization and management model research
Channel pricing and channel policy research, channel subject evaluation research, channel competitiveness research