日本語 English 中文
 Home China Market
Entry Research
Industry
Research
Competitor
Research
B2B
Research
Consumer
Research
Data
Monitor
Target market and consumer research
Product research
Brand research
Satisfaction research
Commercial Zone research
Marketing Campaign Evaluation
Consumer Research Value Contents Methodology

Consumer Research

Consumer market (FMCG and durable consumer goods) uses various market research technique and methods toConsumer Research research on the consumer intention and needs at such stages as recognition, attitude, motivation, choice, decision-making, purchase and usage etc. based on such basic characteristics as market environment (PEST), demographic characteristics, living style and economic development etc.

Consumer research is conducted by focusing on such five fields with the consumers:

- Medium access habit
- Purchase habit
- Usage habit
- Usage satisfaction
- Usage expectation

It involves such fields as consumer demand study, consumption behavior and U&A (Usage & Attitude), CSR(Consumer Satisfaction Research) etc.

 
CONTACT US

Tel: (+86 21)6070 5700

E-mail: info@china-market.com.cn

Address:1F,No.7, International Research&Development Base, Lane 2999, Hutai Road, Shanghai Post code: 200444