Competitor Research

Asymmetric information theory highlights the importance of the information in the market economy activities, as the decision-makers assume the varied risk and returns based on how they get the information and whether the information is sufficient or insufficient. Lack of sufficient survey of the competitor enterprises will be likely to lead to the blind decision-making.

The enterprise competition system helps the managers predict the change of the business relationship, seize the market opportunities, alleviate the threat, predict the strategy of the competitors, discover new or potential competitors in a timely way, access to the technology movement which influences the enterprise as well as know the influence by the government over the competition, with which the client can improve their decision-making efficiency and performance, thus bringing higher profitability and returns to the enterprise.